Salty Captain · US creator program

Sophie's creator flow

How a creator goes from "found them" to "posted and earning", what sets off each step, and where everything is recorded. Most of it runs by itself. Sophie only acts on the pink steps.

SophieCreatorAutomatic
The whole thing in one breath
  1. Sophie adds the creator to the list.
  2. Sophie sends a quick opener DM. No link yet.
  3. They say yes, Sophie sends their personal link.
  4. Creator signs on the page.
  5. Their free-kit code arrives by email.
  6. They order the kit themselves.
  7. Sophie gets an alert, the creator gets the brief.
  8. They post. Sophie logs it. Sales earn them 15%.

Step by step

  1. Sophie

    Add the creator to the shortlist

    Name, handle, business email, and their angle (ice, fish, hunt, farm or gift). Being on the list means they're approved.

    Behind the scenes: their email goes on the Klaviyo list "Creators – Shortlist (US)". A one-use free-kit code (CREATOR-HANDLE) and their UpPromote affiliate link and 15% code are set up ahead, locked to that email.
    RecordedGoogle Sheet (shortlist) · Klaviyo list · Shopify discount code · UpPromote affiliate
  2. Sophie

    Send message 1: the opener (no link)

    Message 1, in full
    Hey [name]! I'm Sophie, the creator coordinator at Salty Captain. Loved your [video/post about X].

We're on the hunt for awesome creators in the outdoor space for our 6-piece Hunt 'n' Fish winter kit. You'd get a kit free to keep, and earn up to $33 on every sale you drive through our affiliate program.

Keen to take a look? Just say the word and I'll send through our info and sign-up page. Everything's on there, including the agreement.

And if it's not for you, no worries at all, just let me know.

Cheers,
Sophie
    Tip: mention one of their real videos. It's the biggest reply booster.
    RecordedSheet status → Contacted
  3. Creator

    Replies "yes, send it"

    Or says no thanks. Mark them Not interested in the sheet and move on.

  4. Sophie

    Send message 2: their personal link

    Message 2, in full
    Legend! Here's your page: [personal link]

It's got everything: the kit, how the program works and the agreement. Takes about two minutes. Sign up at the bottom and your free-kit code lands in your inbox.

Any questions, just reply here.

    The link greets them by name and picks their angle.

    saltycaptain.co/pages/creator-program?c=HANDLE&a=ANGLE

    RecordedSheet status → Link sent
  5. Creator

    Reads the page and signs

    The page explains who we are, the free kit, the 15% commission, the offer, reviews and example videos. To join they fill in their details, tick "I agree to the Creator Agreement" and type their full name. That's their signature.

    TriggerTapping "Sign and claim my kit"
    RecordedKlaviyo profile: "Creator Agreement Accepted" with their typed name, date and time, agreement version, handles and platforms. Status → signed. (If an ad blocker stops it, the page emails the same details to the store inbox instead.)
  6. Automatic

    Klaviyo checks the shortlist

    On the shortlistTheir code email goes out straight away (step 5).
    Not on the shortlistNothing goes to them. Sophie gets an email to review.
    Sophie's only check: someone not on the list. Add them to the shortlist if they fit, or ignore it.
    TriggerThe signed agreement landing in Klaviyo
  7. Automatic

    "You're in" email with their kit code

    Their personal code, the product link, and three steps: add the kit to cart, enter the code, check out with your own address. Includes a copy of the agreement.

    RecordedKlaviyo: email sent. Sheet status → Signed
  8. Creator

    Orders their own kit

    The code makes the kit free with free shipping. One use only, and only works with their email. Nobody posts anything by hand.

    RecordedShopify order (their address, the code used)
  9. Automatic

    Sophie gets an alert, the creator gets the brief

    Sophie: "@handle has ordered their kit" to influencers@saltycaptain.co. Creator: a thank-you email with the brief, the Dec 15 deadline, the #ad rule, and their UpPromote link and 15% code for followers.

    TriggerA Shopify order using a code starting CREATOR-
    RecordedKlaviyo: alert and emails sent. Sheet status → Ordered
  10. Creator

    Films and posts

    Within 14 days of the kit arriving and before Dec 15. Paid-partnership label on, code on screen. Sends 3 to 5 raw clips and a Spark Ads code or partnership-ads approval.

  11. Sophie

    Check the post and log it

    Label on, code shown, Black kit only. Paste the post link into the sheet. Flag the best ones for ads.

    RecordedSheet: post link, status → Posted
  12. Automatic

    Sales and commission

    Every order through their link or code is tracked. They earn 15% (before tax and shipping), paid by PayPal through UpPromote.

    RecordedUpPromote: clicks, orders, commission owed and paid

Where everything lives

Google Sheet

Sophie's to-do list.

  • Who's on the shortlist
  • Handle, email, angle, personal link
  • Kit code, affiliate code
  • Status and post link

Klaviyo (US)

The signature record and all emails.

  • Shortlist list
  • Signed agreement: name, time, version
  • Every email sent

Shopify (US)

The kit order.

  • Free-kit codes
  • Creator's order and shipping address

UpPromote

The money.

  • Affiliate link and 15% code
  • Sales tracked
  • Commission paid by PayPal

Sheet statuses

Shortlisted→Contacted→Link sent→Signed→Ordered→Posted

When to nudge

IfAfterDo this
No reply to message 14 daysOne follow-up. A last nudge at day 9, then move on.
Link sent, not signed3 days"Your link's still live, takes 2 minutes."
Signed, not ordered3 daysRemind them about the code email. Check spam.
Ordered, not posted14 days after deliveryFriendly check-in. Remind them of Dec 15.
Posted without #adStraight awayAsk them to turn on the paid-partnership label.

The first DM

Message 1: ask first (no link) 
Hey [name]! I'm Sophie, the creator coordinator at Salty Captain. Loved your [video/post about X].

We're on the hunt for awesome creators in the outdoor space for our 6-piece Hunt 'n' Fish winter kit. You'd get a kit free to keep, and earn up to $33 on every sale you drive through our affiliate program.

Keen to take a look? Just say the word and I'll send through our info and sign-up page. Everything's on there, including the agreement.

And if it's not for you, no worries at all, just let me know.

Cheers,
Sophie
Message 2: when they say yes 
Legend! Here's your page: [personal link]

It's got everything: the kit, how the program works and the agreement. Takes about two minutes. Sign up at the bottom and your free-kit code lands in your inbox.

Any questions, just reply here.

Personal link: saltycaptain.co/pages/creator-program?c=HANDLE&a=ANGLE. Swap in their handle and angle (ice, fish, hunt, farm or gift).

What's live right now

LiveCreator page at saltycaptain.co/pages/creator-program, with the agreement and sign-up form
LiveKlaviyo shortlist list (Rome and Ben added for testing)
LiveUpPromote program: 15% commission, PayPal payouts
To buildKlaviyo emails (steps 4, 5, 7). Needs one test sign-up and Shopify reconnected to US Klaviyo
To buildFree-kit codes and UpPromote affiliate set-up for each creator. Needs their emails and the kit live on the US store
To fixUpPromote tracking switch in the US theme is off

Links

Shortlist sheet

Google Sheet

Creator page

saltycaptain.co/pages/creator-program

UpPromote sign-up

af.uppromote.com/saltycaptain-us/register

Alerts inbox

influencers@saltycaptain.co